Survey questions about diversity, and how to ask who is answering
Twelve questions about how work actually goes, plus five optional questions about who is answering, with categories copied from the published US and UK national standards. Answer it below, copy any block, or open the whole thing in the editor.
- 17questions
- 5 minto complete
- 5optional identity questions
- 2national standards named
Why this template has two blocks, and what the second one costs
Twelve questions about how work goes, and five about who is answering. The second block is the reason the first one is worth reading, and it is the one you localise before you send.
A diversity survey that asks nothing about the people answering gives you one company-wide number. That is a mood reading. It cannot tell you whether the experience here is the same for everyone, which is the question you were asked. Splitting the answers means asking, and that is what the second block does.
Asking has a cost, and it is arithmetic rather than policy. One identity question makes several small groups at once; two of them crossed makes a grid of them. What you can publish is decided by your smallest category rather than by your headcount, so do that sum before you send. If you would rather ask nothing about who is answering, an anonymous employee survey drops the block entirely.
Some of these answers are sensitive. Before the block, say in one line who will see the answers and what you will do with them, and let anyone skip any item. All five are optional and all five print an opt-out, which is what the published guidance says rather than a house style.[9][5]
This page starts where the method page stops. Which topics to include, how to word the options no standard covers, and where the block belongs are covered in how to write demographic answer options. What follows is the part nobody publishes: the categories, and the standard each list came from.
Placement is the one thing the guidance will not settle. The State of Missouri toolkit says there is no right answer, then gives both cases: first when the survey is aimed at one specific group, and last when people are wary of the questions.[9] This template puts it last.
The diversity survey questions, and what a bad answer looks like
Copy one block or all seventeen. The line under each question says what to conclude when that answer comes back badly, and every rated item is written to be read split by group rather than as a company average.
Respect day to day (3 questions)
The ordinary texture of a week. As a company average these say almost nothing; split by group they are the point of the survey.
- I am treated with the same respect as everyone else on my team.Bad answer: a healthy average with one group a point below it. That gap is what the survey exists to find.
- I can be myself at work here.Bad answer: low from people who rate question one well. Being treated correctly and not having to perform are different things.
- In meetings, what I say gets the same attention as what anyone else says.Bad answer: a wide spread rather than a low average. That points at particular rooms, not at the organisation.
Getting on (3 questions)
Fair treatment as it shows up in who gets the interesting work and who gets promoted. A group difference here leaves a paper trail you can go and check.
- Interesting work is shared out fairly here.Bad answer: low in one group. Go and look at who was staffed on what for the last two quarters.
- I can see people like me in senior roles here.Bad answer: low from a group your headcount says is there. The one item you can check against the org chart.
- My manager backs my development as much as anyone else on the team.Bad answer: low in a single team. That is one manager to talk to, not a policy to write.
When something goes wrong (3 questions)
In order: whether people know the route, whether they would use it, whether using it works. A low score on the third makes the first two worthless.
- I know how to report unfair treatment here.Bad answer: low across everyone. A communication gap you can close this month.
- I would report unfair treatment here without worrying what it would cost me.Bad answer: high above and low here. People know the route and will not use it, which is worse than having none.
- I trust this organisation to act when unfair treatment is reported.Bad answer: low across everyone. Whatever happened last time is the answer you are getting, so find out what that was.
What is said and what is done (2 questions)
The gap between the stated position and the lived one. A leadership team asks about these first, so they sit last, where the earlier answers explain them.
- If I needed an adjustment to do my job, I could ask for one here.Bad answer: low anywhere. If asking is the barrier, the adjustments policy is not reaching the people it was written for.
- What this organisation says about fair treatment matches what I see day to day.Bad answer: low straight after a public statement. What is rated is the statement, not the workplace.
In your words (1 question)
One open box, before the identity block, so people still have a reason to type.
- What is one thing that would make it easier to be yourself at work here?Bad answer: named colleagues. Theme them before anyone else reads them, and cut anything naming a project, a shift or a date.
The identity block, 5 optional questions
Every one can be skipped and every one prints its own opt-out.[9][5] Four are taken from a published national standard, named on the question; the fifth is ours. Change the categories for your own country before you send.
- What is your race and/or ethnicity? Select all that apply.One combined question, seven minimum categories, as many selections as apply: the current US federal standard.[1][3] It binds federal agencies, not private employers.
- If you would rather describe your race or ethnicity in your own words, write it here.A write-in anybody can use, rather than an option labelled other, per the Arizona checklist: choose self-identify or write-in.[7]
- Is the gender you identify with the same as your sex registered at birth?The standard collects gender identity, not sex, and is written for ages 16 and over.[5] It offers a write-in beside the second option; add one if your form can carry it.
- Which of the options below best describes how you think of yourself?The self-completion version, the only mode where the standard prints prefer not to say as a choice.[6] The fourth option reads self-describe where the standard prints other.[7]
- Do you consider yourself to have a disability or a long-term health condition?A self-identification item, not a measure of what somebody can do. The tested measure is the Washington Group short set, written for censuses and surveys.[10]
The block somebody will ask you to cut. The five identity questions are the ones a senior reader wants gone, because they are the ones that make a result attributable to a group. Cut them and you have twelve questions and one average, which is the survey you already had.
Where the identity categories come from, and why they change at the border
Four of the five identity questions are not our wording. They come from published national standards, named below, and two countries answer the same question differently enough that you have to choose.
The United States has one federal standard, revised in March 2024. It requires race and ethnicity to be asked as a single combined question, offers seven minimum categories, and lets people select as many as correspond to how they identify.[1][2] The seven are American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Middle Eastern or North African, Native Hawaiian or Pacific Islander, and White. Federal agencies have until March 2029 to comply, so a form you meet this year may still carry the older shape.[3]
The United Kingdom asks the same thing the other way round. The Government Statistical Service harmonised standard asks for ethnic group in one question, asks people to choose one option, groups the categories under five headings, and files Arab under Other ethnic group rather than giving it a heading of its own.[4] It also says each UK nation has its own requirements, so the country version is the one to use, and it recommends asking national identity first.[4]
| United States | United Kingdom | |
|---|---|---|
| Who publishes it | Office of Management and Budget, with the Census Bureau[1][3] | GSS Harmonisation Team, Government Analysis Function[4] |
| Race and ethnicity | One combined question, required for self-response | Ethnic group in one question; national identity asked first |
| How many you may pick | Select all that apply | Choose one |
| Where Arab or MENA sits | Middle Eastern or North African, a category of its own | Arab, filed under Other ethnic group |
The UK standards for gender identity and sexual identity print an opt-out themselves. Prefer not to say is in the government standard rather than something a survey writer thought to add.[5][6] One detail is worth copying exactly: the sexual identity standard prints it only in the self-completion version, because an interviewer records a refusal instead of reading it out as a choice.[6] An online workplace survey is self-completion, so that is the wording to take.
Even inside one country the published lists disagree. The federal standard writes Hispanic or Latino; two published university instruments both write Hispanic or Latinx.[7][8] One of the two carries Middle Eastern or North African and the other does not. One writes White or Caucasian where the others write White. The list is a decision, not a fact, and it is yours to make for the workforce you are asking.
One word to change before you send. Wherever you offer a write-in, label it self-describe rather than other, which is the Arizona checklist's rule against othering language.[7] That is why the sexual identity question here reads self-describe where the standard prints other. If your numbers have to match national statistics, put the published word back.
The UK version of the ethnicity question, to swap in before you send
What is your ethnic group? Choose one option that best describes your ethnic group or background. White English/Welsh/Scottish/Northern Irish/British Irish Gypsy or Irish Traveller Any other White background Mixed/Multiple ethnic groups White and Black Caribbean White and Black African White and Asian Any other Mixed/Multiple ethnic background Asian/Asian British Indian Pakistani Bangladeshi Chinese Any other Asian background Black/African/Caribbean/Black British African Caribbean Any other Black/African/Caribbean background Other ethnic group Arab Any other ethnic group Prefer not to say (added here; the harmonised standard does not print an opt-out on this question) Source: Ethnicity harmonised standard, GSS Harmonisation Team, Government Analysis Function. Use the version published for the UK nation you are asking in.
How to send it, and how to read the answers by group
Three decisions that belong to this survey. Writing the invitation, reminding and closing behave the same on any survey and are covered in the survey research methods guide.
Pick the cuts you can act on, and leave the rest out
Two identity questions you will use beat five you collected because they were on a list. Each extra one multiplies the small groups, and the toolkit puts the rule plainly: if the data is not needed, do not ask.[9]
Put one line above the block naming who opens the responses
One sentence in plain words, immediately before the identity questions rather than in a policy nobody opens. Name whoever reads the raw responses, and state what gets published.
Read the split before the average
The company number is the least useful thing this survey produces. Take the rated items cut by one identity question, then by the second, then read the open box against both.
Then let the answers pick what comes next. If what comes back is about how work gets done rather than who it gets done to, the organizational culture survey asks that directly. If the gap is about money, the pay fairness survey asks how pay is decided rather than how it feels. For the whole joining-to-leaving view rather than one cut of it, the employee experience survey questions cover the journey in modules.
All seventeen are already written and built, so you can open the whole thing as a free online questionnaire, swap the categories for your own country and send one link.
Diversity and inclusion survey FAQ
Do we have to let people skip the identity questions?
Treat it as settled. The State of Missouri toolkit puts it directly: self-identification should not be mandatory to complete the survey, and there should always be an option not to self-identify.[9] The UK gender identity standard says the same from the other side, that people should be able to skip the question and should be told at the start that they need not answer anything they do not want to.[5]
Which race and ethnicity categories should we use?
The ones published for the country you are asking in. The US federal standard asks race and ethnicity as one combined question, offers seven minimum categories including Middle Eastern or North African, and lets people select as many as apply.[1] The UK harmonised standard asks ethnic group as a single-answer question, groups its categories under five headings, and files Arab under Other ethnic group.[4] Copying one country's list into the other gives you numbers that line up with nothing.
Why is there no question about sex or about age?
Because neither has a settled list to copy, which is what this page is for. The UK gender identity standard says in its own words that it does not collect information on sex,[5] and sex question development and testing is still on the harmonisation team workplan.[11] Age is a different case: choose bands wide enough that your smallest one still holds people, and put the boundaries where a decision actually changes.
How small a group is too small to report on?
It is not the survey's number to set, and published thresholds disagree because they are written for different purposes. Fix your own rule before you send rather than after you have seen a result you would like to publish, and work it out from your smallest category rather than from your headcount.
Inclusion and environmental practice are both values questions and they are not the same question. For the environmental half, the sustainability survey questions cover practice, reporting and what staff can see happening.
Methods and sources
What this template is based on
The twelve experience questions were written for this page. The identity block was not: the combined race and ethnicity question comes from the US federal standard,[1][2][3] and the ethnic group, gender identity and sexual identity items from the UK harmonised standards.[4][5][6] The rules on optionality and on labelling a write-in come from a US state toolkit and a university checklist.[9][7]
Question licensing
Government statistical bodies publish these standards so that collections can be compared, which is what the GSS says they are for.[4] Nothing licensed appears, and no Gallup Q12 item is reproduced, reworded or copied in shape. The Washington Group short set carries no permission line, so this page names it rather than reprinting it.[10] Every question written here is free to copy and edit.
Limits and disclosure
A category list is a starting point. Published lists disagree inside one country as well as across borders,[7][8] each UK nation needs its own version,[4] and the US standard was revised in 2024 with agencies given until 2029 to comply,[3] so a list copied today needs checking before it is sent again. A self-identification question also measures what somebody is willing to tell an employer, which is not the same as who they are.
SuperSurvey makes the editor this template opens in. Everything here works with or without it.
References
- US Office of Management and Budget. 2024 SPD 15 revision: revisions to OMB Statistical Policy Directive No. 15. spd15revision.gov
- US Office of Management and Budget. SPD 15: question format. spd15revision.gov
- US Census Bureau. Race and ethnicity standards updates, last updated 20 December 2024. census.gov
- Government Analysis Function, GSS Harmonisation Team. Ethnicity harmonised standard. analysisfunction.civilservice.gov.uk
- Government Analysis Function, GSS Harmonisation Team. Gender identity data harmonisation guidance, last updated 11 December 2024. analysisfunction.civilservice.gov.uk
- Government Analysis Function, GSS Harmonisation Team. Sexual orientation harmonised standard, last updated 12 May 2021. analysisfunction.civilservice.gov.uk
- University of Arizona. Inclusive and functional demographic questions, Assessment Toolbox, 2019. arizona.edu
- Colorado State University, Division of Student Affairs. Demographic question wording suggestions. colostate.edu
- State of Missouri, Office of Equal Opportunity. Diversity and inclusion survey toolkit, January 2022. oeo.mo.gov
- Washington Group on Disability Statistics. WG short set on functioning, 19 March 2020. washingtongroup-disability.com
- Government Analysis Function, GSS Harmonisation Team. Harmonisation team workplan. analysisfunction.civilservice.gov.uk
Send it this week, with the categories your country actually uses
Seventeen questions, about five minutes, and five of them anyone can skip. Open it in the editor, swap the identity block for your own country, and send one link.
Use this template