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How to Make a Survey

  1. Add your questions above. Hit add question and choose from multiple choice, checkboxes, open ended text and more.
  2. Add your Artistic Flair. Hit Themes to choose from one of existing themes or customize to create your own.
  3. Hit Share and Publish. Hit share and you're ready to go. Add an email to login and manage your results

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The simplicity of the platform has allowed us to focus on learning from feedback. We've seen higher survey response rates and engagement which has led to greater confidence in our data.
Marissa Aveyard
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AI Powered Survey Generator

11X Faster Surveys

Add your questions in the above survey maker, adjust the look and feel and you're ready to collect free survey responses. With one click publishing your survey works automatically on mobiles, tablets, and can run on our site or yours. Want question suggestion ideas tailored for your exact survey requirements? Simply instruct our AI survey generator to go ahead and generate your survey for you. Trained on thousands of surveys it is optimised to create expert designed surveys in seconds.

30% More Accurate Results

Unlock deeper insights with sentiment analysis – the smarter way to interpret survey results. Say goodbye to outdated methods and uncover the emotions and perceptions behind every response. With advanced sentiment analysis built into our survey maker, you’ll go beyond numbers to truly understand how participants feel. Get clearer, more accurate results and discover insights that traditional analysis can’t provide.

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Understand Customers Faster

Leverage the power of ChatGPT-powered AI to truly understand your customers like never before. Quickly uncover their thoughts, preferences, and feelings about your products and services with precision and ease. This cutting-edge technology helps you identify hidden insights, make smarter decisions, and create experiences that boost customer satisfaction. Stay ahead of the competition with tools designed to refine your offerings and build lasting connections with your audience.

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Whether you have 5 or 50,000 employees, our AI-powered sentiment analysis provides real-time insights into your workforce. Uncover key trends to improve employee acquisition, boost retention, and drive productivity to new heights.

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Built for Privacy and Infinite Scalability

Since 2003, we’ve powered over 15 million survey responses for global brands like HP and Coca-Cola. Our free online survey tool is designed to be simple, secure, and smart. Optimized for high response rates, our surveys are lightning-fast and work seamlessly on any device. Just add your questions, and your survey is ready to go – no extra steps needed.

Your Look and Feel

Design surveys that align seamlessly with your brand. Customize the look and feel by adding your logo, images, and unique styling. Save time with reusable templates and question libraries for frequently asked questions. Easily duplicate surveys to launch new ones faster than ever.

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Skip the hassle of manual translations with our advanced AI survey generator. Our AI interpreter automatically translates survey responses into your preferred language, making it effortless to understand results from any audience.

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Create your Survey Above and See Why

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10 Things You Need to Do to Make Your Survey Crush!

Keep it Short

Research from a study of 25,080 web surveys shows that shorter surveys lead to higher response rates. Keep your questions brief and ensure your survey takes no longer than 15 minutes to complete. Use question logic to skip unnecessary queries and focus only on information that will drive better decisions. Remember, every question should serve a purpose – to help you take action, not just gather data. If your respondents see value in every question, they'll be more likely to stay engaged and complete the survey.

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Multiple Choice & Checkboxes

According to a 2017 study, multiple-choice questions have higher response rates than open-ended ones, especially for the first question. When designing your survey, use multiple-choice or checkbox questions to encourage quick responses. To keep engagement high, avoid matrix questions, as they often feel overwhelming by combining multiple questions into one. Make your survey inviting by simplifying your questions, and give participants a feeling of progress as they answer.

Show One Question at a Time

Displaying one question at a time reduces the perceived effort for participants, boosting engagement. Surveys with this setup have seen response rates increase by over 20%. This makes it easier for participants to focus on each question without feeling overwhelmed by the number of questions yet to come. Our survey maker automatically uses this setting to help you get more responses. Keep the interface simple, intuitive, and focused on helping participants get through each question easily.

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Avoid Progress Bars

Progress bars can discourage respondents by revealing the survey's length upfront. By skipping them, you encourage participants to start answering right away. The goal is to make the process as simple and inviting as possible. Instead of showing a progress bar, use positive reinforcement and clear navigation. Let people focus on the current question without worrying about how far they have left to go.

Personalize Invitations

Personalize your survey invitations to connect with participants on a deeper level. Whenever possible, let them know in advance that they’ll receive a survey. A study shows this approach significantly improves response rates. Personal touches like using their name or referencing specific topics they care about can make all the difference. Think about how you would like to be addressed if you were in their shoes.

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Explain Why the Survey Matters

People are more likely to participate when they understand the purpose. Clearly explain why their feedback is valuable and how it will be used. When respondents feel that their input will lead to meaningful changes, they are more inclined to participate. As Professor Robert Cialdini suggests, "We are more successful when we provide a reason." Show your participants that their time matters, and that their input is crucial in making informed decisions.

Experiment with Survey Design

Test different email subject lines and question formats before launching your survey. Short, personal titles like "How did we do?" perform much better than generic options. Don’t be afraid to try out different wording and styles to see what resonates best. Avoid progress bars and design your survey to make participation as effortless as possible. Make the experience so simple and intuitive that participants feel it's easier to continue than to quit.

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Send Reminders

Follow-up reminders can significantly improve response rates. Limit reminders to three, spaced about a week apart. According to research, early morning emails, around 6 a.m., yield the best results. Consider following up via phone or social media as well. Reminders give participants an extra nudge, showing that their input is still important to you.

Optimize for Mobile

Ensure your surveys are mobile-friendly since most people use their phones to browse. A smooth, fast experience on mobile devices can significantly boost completion rates. Make sure that buttons are easy to click, text is readable without zooming, and there is minimal need for scrolling. Mobile optimization is crucial for getting the most responses in today’s mobile-first world.

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Use Incentives Wisely

Incentives can boost response rates if done right. Rewards provided immediately upon completion work best. A $5 incentive tends to be more effective than $1. Use our survey maker to offer coupons, prizes, or custom thank-you messages as incentives. Make the reward appealing and relevant to your audience. Even small incentives can make a big impact when they are timely and personal.

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Survey Maker FAQ

How do I write survey questions?

Writing good survey questions involves a number of core principles.
  • Identify your aims and avoid response bias.
  • Understand the aim of your survey and the survey participants.
  • See what's been done before by doing a quick search for similar surveys and if possible survey results.
  • Decide if your question should be open ended of closed
  • Consider the number of length of response information you're asking
  • Consider the order of your questions
We've prepared a short guide on designing research grade surveys here: How to write great survey questions

How do I make a free online survey?

If you're a not for profit, student or researcher you can create a free survey by entering your questions above and hitting the share button. On the share tab enter an email and password so you can access your saved survey later on. Your first free survey is now ready to share. You can also take a look at our paid offering if you require multiple surveys.

What is an online survey?

An online survey is composed of two parts, a front-end online questionnaire and a back-end reporting system. Modern online survey creators like Super Survey allow you to add questions in a simple editor, send out a link to survey participants and automatically report on survey results. There is no software to install or complex reporting.

How do I make an online survey?

You can make an online survey by following these three steps:
  • 1. Add your survey questions using the above survey creator. Hit Add question and choose your question type.
  • 2. Change the theme and behavior of your survey by selecting the appropriate tabs. This step is optional.
  • 3. Hit the Share tab to gather a link for your survey and distribute it to participants.
There is a more in depth guide on how to make a survey here.

How many questions should a survey have?

We suggest keeping your survey to the bare minimum and doing your best to ask no more than 10 questions. Let your participants know in your welcome email how long your survey will take to complete and why you're requesting their feedback. 55% of people will abandon surveys that take longer than 5 minutes to complete.

How to create a survey on Facebook

Facebook doesn't have it's own survey platform but most major free online survey creators like ours allow you to run your survey with a Facebook invite. Simply create your survey using our editor above, hit the Share tab and then grab the URL of your survey to post on Facebook. You'll see Facebook will automatically pick up the Survey Title as the description of the link within facebook.

How to make an email survey?

While it would be great to be able to run full surveys via email there is a very good reason you should not do it. Unlike a web browsers, email clients like gmail and hotmail rended web pages in very different ways which prevents an online survey from displaying correctly. Decent response rates are challenge without additional roadblocks like picky email clients. We suggest short, sharp survey introductions which include a link to your online survey.
In our agency we create multiple surveys a day and we've used all the major platforms. You guys are the fastest way for us to get good data"
Dr Sharon Xuereb
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