Post webinar survey questions for attendees, no-shows and replay viewers

The whole instrument, for anybody who watched the webinar live or on the recording.

1. Did you watch this webinar live, or the recording?Choose oneEverything after it arrives tagged with the answer, so the live audience and the replay audience read as two columns rather than one average.
2. How much of it did you watch?Choose oneA platform counts this for a live session and nothing counts it for a shared recording, so asking is the only way that column exists.
3. The webinar was worth the time it took.5-point agreeThe one number worth trending webinar to webinar. It says nothing about what to change, which is what the seven items below are for.
4. The webinar covered what the invitation said it would cover.5-point agreePeople signed up from a description, sometimes weeks earlier. This asks whether the session was the one they signed up for.
5. What did you hope to get from this webinar that it did not cover?Open text, optionalQuestion five, not question ten: in the same experiment, answers to questions placed later were faster, shorter and more uniform.[3] Sort what comes back into subjects you meant to cover and subjects you did not.
6. How was the level of the material for you?Choose oneA rating cannot say which direction to move. Three options can, and a split answer means one session is serving two audiences.
7. The presenter explained the material clearly.5-point agreeOne item about the presenter, and deliberately the only one. It rates whether the material landed, not the person.
8. The webinar ran for about the right length of time.5-point agreeRead it beside question 2. A high score from an audience that mostly stopped halfway is the right length for the people who stayed and the wrong one for the list.
9. I came away with something I can use in my own work.5-point agreeSeparates an hour somebody enjoyed from an hour that changed something. A high verdict score with a low one here is a good talk with nothing to take away.
10. I would watch another webinar from this team.5-point agreeA 5-point attendance question, not a 0 to 10 recommend item, and nothing here turns it into a score. It closes on one tap.

A separate survey behind a separate link, because somebody who never joined has nothing to rate. None of the four asks about the webinar.

1. What stopped you joining the live session?Choose oneThe one question that changes what you schedule rather than what you say.
2. Would a different time have made a difference?Choose one: a different time of day, a different day, or noSeparates a scheduling problem from a demand problem, which the question above cannot do alone.
3. Do you still want to watch the recording?Choose one: yes, already have, or noA yes is the reason to send this with the recording rather than after it.
4. What would you want covered if you came to the next one?Open text, optionalThe main survey content question, put to people whose reason for missing it may have been the subject.

Only somebody who was there can answer these. Put them on a survey sent to the live list alone, or behind an Answer is rule on question 1.

1. There was enough time for questions at the end.5-point agreeThe one part of a webinar a recording cannot recreate, so it is the item that says whether the live slot earned itself.
2. Was your question answered?Choose one: yes, I did not ask, or I asked and it was not answeredThe third option is the one a rating scale hides: somebody passed over is a different problem from somebody who never asked.
3. Nothing about the audio or the video got in the way.5-point agreeOne obstacle item for the whole platform experience, so broken audio and a frozen slide are the same answer.
4. I would have got the same out of watching the recording.5-point agreeAgreement is not a bad answer. It names the sessions you could record once and send instead.

For a webinar run to find out who is worth a call. Put them last, keep them optional, and never open with them: somebody who came for the subject has nothing to answer here.

1. Which of these describes you best?Choose one, including a prefer not to say optionDoes most of the qualifying in one question, by putting a person in a group rather than asking for a declaration.
2. How close are you to making a decision about this?Choose one, including not my decision to makeThe option most versions leave out is "not my decision to make", and it stops a call going to the wrong person.
3. Would you like someone to get in touch about what we covered?Choose one: yes, no, or not yetAsk permission plainly and put it last. A yes is worth more than any rating above it.
4. What would you want a follow-up conversation to cover?Open text, optionalFor the people who said yes above. It hands whoever calls them an opening line in their own words.
5. Where did you hear about this webinar?Choose oneThe registration form is the better place for this. If yours asks it, cut this rather than asking twice.
6. What nearly stopped you registering?Open text, optionalThe only question here about the sign-up rather than the session, and only somebody who registered can answer it.