Post webinar survey questions for attendees and no-shows
Ten questions for everyone who watched, live or on replay, plus four for people who registered and never joined.
- 10questions
- about 3 minto answer
- 19in the copy bank
- 4for no-shows
The 10 post webinar survey questions, and 9 to add
A post webinar survey asks everyone who watched, live or on the recording, whether the session was worth their time, matched what was promised and left them with something to use. It is short, sent with the recording link, and read as counts. All ten questions open in the free survey builder.
The survey: 10 questions, in this order
For anybody who watched, live or on the recording.
- Did you watch this webinar live, or the recording?Tags every later answer, so live and replay read as two columns.
- How much of it did you watch?Only asking tells you: nothing counts watch time for a shared recording.
- The webinar was worth the time it took.The one number to trend from webinar to webinar.
- The webinar covered what the invitation said it would cover.Checks the session against the invitation people signed up from.
- What did you hope to get from this webinar that it did not cover?Sort answers into topics you planned and topics you did not.
- How was the level of the material for you?Three options say which way to move; a split means two audiences.
- The presenter explained the material clearly.The only presenter item: whether the material landed.
- The webinar ran for about the right length of time.Read it beside question 2: right length for the people who stayed?
- I came away with something I can use in my own work.Separates an enjoyable hour from one that changed something.
- I would watch another webinar from this team.Closes on one tap and says whether they would come back.
For people who registered and did not attend: 4 questions
A separate survey behind its own link. None of the four rates the webinar.
- What stopped you joining the live session?Changes what you schedule rather than what you say.
- Would a different time have made a difference?Separates a scheduling problem from a demand problem.
- Do you still want to watch the recording?A yes is the reason to send this with the recording.
- What would you want covered if you came to the next one?Their reason for missing it may have been the subject.
Add for a live session: 2 questions
Only people who were there can answer, so send them to the live list.
- There was enough time for questions at the end.The one part of a webinar a recording cannot recreate.
- Technical problems did not get in the way of the webinar.One item for audio, video and platform alike.
Add if the webinar has to find leads: 3 questions
Put them last and keep them optional.
- How close are you to making a decision about this?Not my decision to make keeps a call from the wrong person.
- Would you like someone to get in touch about what we covered?Ask plainly, and ask last.
- What would you want a follow-up conversation to cover?Gives whoever calls an opening line in the person's own words.
How to use the post webinar survey
Send the ten to everyone who watched, in the thank-you email and again with the recording. Question 1 tags each answer, so live and replay viewers read as two columns. Only question 1 is required, and nothing asks for a name or an email address.
Send the four no-show questions to people who registered and never joined, with the recording link. Read them apart from the main set: those people saw nothing to rate.
Report question 3 as the share who agree or strongly agree, and compare it with your own last webinar. Sort the answers to question 5 into topics you meant to cover and topics you did not; the second pile is your next title.
Post webinar survey FAQ
How many questions should a post webinar survey have?
Ten, answered in about three minutes. In a web experiment that varied only the stated length, the shorter the stated length, the more people started and finished,[1] so print the count and the time in the email that carries the link.
When should you send a post webinar survey?
With the recording link, in the thank-you email. That one message reaches the people who watched live, the people who watched the replay and the people who never joined.
Should you survey people who registered but did not attend?
Yes, with the four no-show questions in the second block. They ask why the slot did not work and whether the person still wants the recording, and you read them apart from the main ten.
Michael Hodge, survey methodology · Updated 29 September 2026 · How templates are reviewed
Sources (1)
- Galesic, M. and Bosnjak, M. (2009). Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey. Public Opinion Quarterly 73(2), pages 349 to 360. academic.oup.com
Put the link in the recording email
Ten questions, about three minutes, and the first one says whether each answer came from the live session or the replay.
Use this template