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Post webinar survey questions for attendees and no-shows

Ten questions for everyone who watched, live or on replay, plus four for people who registered and never joined.

  • 10questions
  • about 3 minto answer
  • 19in the copy bank
  • 4for no-shows
Webinar Feedback Survey · answer to move through it
Use this template
Question 1 of 10 Which audience you are
Did you watch this webinar live, or the recording?
Live, while it was running
The recording, afterwards
Some of both
Question 2 of 10 Which audience you are
How much of it did you watch?
All of it
Most of it
About half
Less than half
Question 3 of 10 The verdict
The webinar was worth the time it took.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 4 of 10 Against what was promised
The webinar covered what the invitation said it would cover.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 5 of 10 In your words
What did you hope to get from this webinar that it did not cover?
Question 6 of 10 How it was run
How was the level of the material for you?
Too basic
About right
Too advanced
Question 7 of 10 How it was run
The presenter explained the material clearly.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 8 of 10 How it was run
The webinar ran for about the right length of time.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 9 of 10 What it was worth
I came away with something I can use in my own work.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 10 of 10 What happens next
I would watch another webinar from this team.
1
2
3
4
5
Strongly disagreeStrongly agree

The 10 post webinar survey questions, and 9 to add

A post webinar survey asks everyone who watched, live or on the recording, whether the session was worth their time, matched what was promised and left them with something to use. It is short, sent with the recording link, and read as counts. All ten questions open in the free survey builder.

Plain text, one question per line, with the answer scale.

The survey: 10 questions, in this order

For anybody who watched, live or on the recording.

  1. Did you watch this webinar live, or the recording?Pick one of 3Tags every later answer, so live and replay read as two columns.
  2. How much of it did you watch?Pick one of 4, optionalOnly asking tells you: nothing counts watch time for a shared recording.
  3. The webinar was worth the time it took.1 to 5, strongly disagree to strongly agreeThe one number to trend from webinar to webinar.
  4. The webinar covered what the invitation said it would cover.1 to 5, strongly disagree to strongly agreeChecks the session against the invitation people signed up from.
  5. What did you hope to get from this webinar that it did not cover?Open text, optionalSort answers into topics you planned and topics you did not.
  6. How was the level of the material for you?Pick one of 3, optionalThree options say which way to move; a split means two audiences.
  7. The presenter explained the material clearly.1 to 5, strongly disagree to strongly agreeThe only presenter item: whether the material landed.
  8. The webinar ran for about the right length of time.1 to 5, strongly disagree to strongly agreeRead it beside question 2: right length for the people who stayed?
  9. I came away with something I can use in my own work.1 to 5, strongly disagree to strongly agreeSeparates an enjoyable hour from one that changed something.
  10. I would watch another webinar from this team.1 to 5, strongly disagree to strongly agreeCloses on one tap and says whether they would come back.

For people who registered and did not attend: 4 questions

A separate survey behind its own link. None of the four rates the webinar.

  1. What stopped you joining the live session?Pick one: the time, the subject, other commitments, something elseChanges what you schedule rather than what you say.
  2. Would a different time have made a difference?Pick one: a different time of day, a different day, noSeparates a scheduling problem from a demand problem.
  3. Do you still want to watch the recording?Pick one: yes, I already have it, noA yes is the reason to send this with the recording.
  4. What would you want covered if you came to the next one?Open text, optionalTheir reason for missing it may have been the subject.

Add for a live session: 2 questions

Only people who were there can answer, so send them to the live list.

  1. There was enough time for questions at the end.1 to 5, strongly disagree to strongly agreeThe one part of a webinar a recording cannot recreate.
  2. Technical problems did not get in the way of the webinar.1 to 5, strongly disagree to strongly agreeOne item for audio, video and platform alike.

Add if the webinar has to find leads: 3 questions

Put them last and keep them optional.

  1. How close are you to making a decision about this?Pick one, including not my decision to makeNot my decision to make keeps a call from the wrong person.
  2. Would you like someone to get in touch about what we covered?Pick one: yes, no, not yetAsk plainly, and ask last.
  3. What would you want a follow-up conversation to cover?Open text, optionalGives whoever calls an opening line in the person's own words.

How to use the post webinar survey

Send the ten to everyone who watched, in the thank-you email and again with the recording. Question 1 tags each answer, so live and replay viewers read as two columns. Only question 1 is required, and nothing asks for a name or an email address.

Send the four no-show questions to people who registered and never joined, with the recording link. Read them apart from the main set: those people saw nothing to rate.

Report question 3 as the share who agree or strongly agree, and compare it with your own last webinar. Sort the answers to question 5 into topics you meant to cover and topics you did not; the second pile is your next title.

Three tracks running left to right: one flowing freely, one starting from a play button, and one blocked by a closed dark panel, all three converging on a single link marker that opens into a stack of answer bars
Three audiences, three routes, one link.

Post webinar survey FAQ

How many questions should a post webinar survey have?

Ten, answered in about three minutes. In a web experiment that varied only the stated length, the shorter the stated length, the more people started and finished,[1] so print the count and the time in the email that carries the link.

When should you send a post webinar survey?

With the recording link, in the thank-you email. That one message reaches the people who watched live, the people who watched the replay and the people who never joined.

Should you survey people who registered but did not attend?

Yes, with the four no-show questions in the second block. They ask why the slot did not work and whether the person still wants the recording, and you read them apart from the main ten.

Michael Hodge, survey methodology · Updated 29 September 2026 · How templates are reviewed

Sources (1)
  1. Galesic, M. and Bosnjak, M. (2009). Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey. Public Opinion Quarterly 73(2), pages 349 to 360. academic.oup.com

Put the link in the recording email

Ten questions, about three minutes, and the first one says whether each answer came from the live session or the replay.

Use this template