Customer Satisfaction Survey Template
Create a free online customer satisfaction survey and start analyzing results in minutes.
Create Customer Survey15 Million+ Surveys Since 2003

How to Make a Customer Satisfaction Survey in Minutes
- Hit 'Create Customer Survey' The survey will then load in our survey editor. From here you'll be able to add and remove questions to suit your business needs. Don't go too crazy by adding too many questions, shorter is better for response rates.
- Customize your Survey. Hit Themes, Settings and Results to review the way your survey looks and feels. Keep in mind you want to make it as easy as possible for your customers to respond to ensure a high response rate.
- Hit Share and Publish Hit share and your customer survey is ready to go. You can have each response emailed to you or add an email and password to login and manage your results and identify trends.
Figure out where you're winning and losing customers

Filters allow you to segment customers into those that love and those that hate your business. While overall trends are important the real gems lie in figuring out exactly what you're doing really poorly and absolutely nailing. Once you've created your free customer satisfaction survey you'll be able to access the Dashboard and the reporting system. Simply hit 'Add Filter' and review the responses of those that love your business to see where and more importantly why you're winning. Do the same with those that had a terrible experience to find exactly what you need to work on.
Where do businesses get stuck with customer satisfaction?
When should I survey my customers?
How do I avoid hearing only the best and worst feedback?
How many people can I expect to respond?
Is Survey Maker Free?
Do I need to signup to create my customer satisfaction survey?
Your most unhappy customers are your greatest source of learning.
5 Minutes Max
55% of people will not complete a survey that takes longer than 5 minutes to complete. This means you need to get your feedback in no more than 10 questions. Ensure you're only asking what is absolutely essential and consider a follow up phone call or personalized email where you've gathered feedback you want to act on.
Pre-contact and personalize
Research by GetResponse shows a 19% lift in email click through rate when an email is personally addressed. Pre-contacting means inviting a response via other mediums. Can you get on the phone to let a customer know you want to hear from them? Can you add a small thank you note when you deliver your product or service requesting feedback? Do it and you'll see significant improvements in your email response rate.
Ask for a testimonial
It's likely you'll hear from customers who both love and hate you, while you've got their attention you might as well ask the lovers for a testimonial. Strike while the iron is hot and ask your lovers for permission to use their feedback as a testimonial on your website. 97% of people now use online reviews when shopping.
Lazy Questions
Avoid questions which require lengthy text input by your respondents, your response rates will plummet if you don't. Instead design your survey around multiple choice and checkboxes with one question at a time (like the example above). These surveys stand a better chance of being completed.
Sweeten the Pot with Prizes and Transparency
Incentives do increase survey completion rates but you need to consider the impact offering prizes has on biassing user responses. Consider showing respondents a summary of all responses at the end of the survey, you can do this in our editor by adjusting settings on the 'Results' tab. Showing a summary of all results after your customer feedback survey appeals to both curiosity and demonstrates transparency. Our research also indicates a 20-30% increase in completion rates.
Whats App and Messenger for Crazy Response Rates
As of early 2020 the average email open rate varies by industry but is approximately 14.5%. Multiply this by an average email click through rate of 2.5% and a survey completion rate of 45% and you begin to realize you need to send a serious amount of emails. The average WhatsApp open rate is whopping 98%. If you have the capacity to send a message link via WhatsApp, Facebook messenger or SMS then you absolutely should.
You've got to start with the customer experience and work backwards to the technology.