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Taste Test Survey Template and Sensory Evaluation Form

Fourteen questions for one coded sample in front of one taster: look, smell, taste, texture, finish, then the decision.

  • 14questions
  • about 3 minper sample
  • 1 sampleper response
  • 5-pointliking scale
Use this template Take the survey first
Taste Test Survey · answer to move through it
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Question 1 of 14 This sample
Which sample code is in front of you?
Question 2 of 14 This sample
Were you told what this sample is before you tasted it?
No, it was unlabeled
Yes, I was told
No, but I think I recognized it
Question 3 of 14 The senses in order
How much do you like the way this sample looks?
1
2
3
4
5
Dislike a lotLike a lot
Question 4 of 14 The senses in order
How much do you like the smell of this sample?
1
2
3
4
5
Dislike a lotLike a lot
Question 5 of 14 The senses in order
How much do you like the flavor of this sample?
1
2
3
4
5
Dislike a lotLike a lot
Question 6 of 14 The senses in order
How much do you like the texture of this sample in your mouth?
1
2
3
4
5
Dislike a lotLike a lot
Question 7 of 14 The senses in order
How much do you like the taste this sample leaves behind?
1
2
3
4
5
Dislike a lotLike a lot
Question 8 of 14 Too little or too much
The sweetness of this sample is:
Much too little
Slightly too little
Just about right
Slightly too much
Much too much
Question 9 of 14 Too little or too much
The saltiness of this sample is:
Much too little
Slightly too little
Just about right
Slightly too much
Much too much
Question 10 of 14 Too little or too much
The strength of the flavor is:
Much too little
Slightly too little
Just about right
Slightly too much
Much too much
Question 11 of 14 In their words
In your own words, what did you taste first?
Question 12 of 14 In their words
Was there anything about this sample you did not like?
Question 13 of 14 The decision
If this were on the shelf at a price you thought was fair, would you buy it?
Definitely would
Probably would
Might or might not
Probably would not
Definitely would not
Question 14 of 14 Closing rating
Taking everything together, how much do you like this sample?
1
2
3
4
5
Dislike a lotLike a lot

The 14 taste test survey questions

A taste test survey, or sensory evaluation form, asks one person about one coded sample while it is still in their mouth: how it looks, smells, tastes and feels, how much they like each, and whether anything is too much or too little. These fourteen questions open in the free online survey creator with their answer options in place.

Plain text, one question per line, with the answer scale.

This sample

The code first, so every rating can be matched to its sample.

  1. Which sample code is in front of you?Short text, requiredevery rating needs a code to be matched to its sample.
  2. Were you told what this sample is before you tasted it?Choose one, requiredkeep blind and labeled sittings apart when you report.

The senses, in order

Look, smell, taste, texture, finish: the order a taster meets them.

  1. How much do you like the way this sample looks?Scale of 5, dislike a lot to like a lot, required
  2. How much do you like the smell of this sample?Scale of 5, dislike a lot to like a lot, required
  3. How much do you like the flavor of this sample?Scale of 5, dislike a lot to like a lot, requiredreport it on its own, not averaged with the others.
  4. How much do you like the texture of this sample in your mouth?Scale of 5, dislike a lot to like a lot, required
  5. How much do you like the taste this sample leaves behind?Scale of 5, dislike a lot to like a lot, required

Too little or too much

Three just-about-right items, where the middle answer means correct.

  1. The sweetness of this sample is:Choose one, much too little to much too much, requiredread the two ends, not the average.
  2. The saltiness of this sample is:Choose one, much too little to much too much, requiredswap salt for the attribute that decides your category.
  3. The strength of the flavor is:Choose one, much too little to much too much, required

In their words

Two optional boxes while the sample is still in the mouth.

  1. In your own words, what did you taste first?Short text, optional
  2. Was there anything about this sample you did not like?Long text, optional

The decision, then the rating

One buying question with no price named, then the overall score.

  1. If this were on the shelf at a price you thought was fair, would you buy it?Choose one, definitely would to definitely would not, requiredcount the top box, or the top two, and say which.
  2. Taking everything together, how much do you like this sample?Scale of 5, dislike a lot to like a lot, requiredsits beneath the five sensory items, never instead of them.

How to run the taste test

Give each taster one coded sample and the form once per sample. Write a three-digit code on the card beside the cup; the taster types it into question 1. Serve blind to judge the recipe, labeled to judge the product as buyers meet it, and never add the two together. Water and a plain cracker go between samples. No question asks for a name.

Report by sample code, and read the five sensory items one at a time. Nothing to taste yet? Use the concept testing questions. A product already in someone's home takes the product research survey. A whole meal takes the restaurant survey questions. What to charge takes the price survey questions.

Three identical unbranded tasting cups in a row, each on a blank code card, with a glass of water and a plain cracker set between them
One coded sample, one taster, one response.

Taste test survey FAQ

What is a sensory evaluation form?

A form that records what one person perceives in one sample: how it looks, smells, tastes and feels, and how much they like each. This one asks consumers what they like. It does not score intensities the way a trained panel does.

Should a taste test be blind or labeled?

Blind judges the recipe. Labeled judges the product as buyers meet it. Information given before tasting changes both overall liking and how people rate individual attributes,[2] so run the two sittings separately. Question 2 records which one each response came from.

Can one person taste several samples?

Yes. Cleanse between samples and give different tasters different running orders, so every sample sits first for somebody. One study of 540 people tasting grape juice served water and unsalted crackers between samples and used every sample equally often in every position.[1]

Related marketing survey templates

Every other way of asking about a product is in the marketing survey templates.

MarketingMarket Research SurveyWhen the job is to describe the whole category, not judge one sample.13 questions, 4 min MarketingConcept Testing SurveyWhen the thing does not exist yet and all there is to judge is a description on a screen.14 questions, 4 min MarketingProduct Feedback SurveyWhen somebody owns the product and has lived with it, rather than tasting one sample once.14 questions, 5 min MarketingPrice Evaluation SurveyWhen the recipe is settled and the open question is what people will pay for it.12 questions, 3 min SatisfactionRestaurant SurveyWhen you are judging a whole meal and the evening around it, not one coded sample.12 questions, 2 min MarketingBrand Awareness SurveyWhen you need to know whether people who are not your customers can name you at all.13 questions, 4 min

Michael Hodge, survey methodology · Updated 29 September 2026 · How templates are reviewed

Sources (2)
  1. Torrico, D.D., Jirangrat, W., Wang, J., Chompreeda, P., Sriwattana, S. and Prinyawiwatkul, W. "Novel Modelling Approaches to Characterize and Quantify Carryover Effects on Sensory Acceptability." Foods 7, no. 11 (2018): 186. doi.org
  2. Asioli, D., Wongprawmas, R., Pignatti, E. and Canavari, M. "Can information affect sensory perceptions? Evidence from a survey on Italian organic food consumers." AIMS Agriculture and Food 3, no. 3 (2018): 327-344. doi.org

Pour the first sample

Fourteen questions, about three minutes per sample, and a first question that ties every rating to its code.

Use this template