Product Research Survey Template for a Product People Already Use

Two taps first, so every rating below can be split by how long somebody has used the product and how often. Without them, a daily user and a once-a-month user land in the same pile.

1. How long have you been using it?Choose oneTenure. Split every other item by this before reading any of them: a first-week answer and a third-year answer are about two different products.
2. How often do you use it?Choose oneWeight. It tells you how much of the product a person has actually seen, and therefore how much their answer to question 8 is worth.

Three statements on one 5-point agree scale: the job it was bought to do, whether it does that job every time, and the verdict.

1. It does the job I got it for.5-point agreeBasic fit. Disagreement from somebody with a year behind them means the thing you thought you sold is not the thing they use.
2. I can rely on it to do that job every time.5-point agreeReliability, asked as its own item rather than folded into the one above, because a product that works four times in five can still be rated satisfactory.
3. Overall, I am satisfied with this product.5-point agreeThe headline. Report it as the whole spread of answers, not as an average; the next section says why.

One written line and one rating, which together separate the part carrying the whole product from the part people abandoned.

1. Which part of it do you use most?Short text, requiredThe one thing you cannot break. Count the answers; the winner is what your roadmap is really protecting.
2. There is a part of it I tried and gave up on.5-point agreeAbandonment, which a feature-use dashboard shows as a flat line with no reason attached. Agreement here plus a name in question 12 gives you the reason.

Three statements about the gap between what the product does and what the person needs. The third is the one a roadmap can act on.

1. It has everything I need it to have.5-point agreeCompleteness. Split it by question 1 before treating a low answer as a roadmap item, since the two groups have seen different amounts of the product.
2. It fits the way I already work.5-point agreeWhether the product bends to the person or the other way round. Disagreement alongside a high satisfaction answer means somebody is putting up with a shape that is not theirs.
3. I have had to work around something it does not do.5-point agreeThe workaround item, and the most actionable line on the form. Agreement is a specific missing capability that somebody is already paying for in time.

The two open boxes sit before the end rather than at it, because answers to questions positioned later in a questionnaire come back shorter and more alike than answers given near the beginning.[1] It closes on a rating, the cheapest question to answer.

1. It has changed for the better since I started using it.5-point agreeDirection. It only means something from somebody with tenure, so read it split by question 1 and drop the newest group.
2. What is the one thing you would change about it?Open text, optionalThe change list. Tag each answer to a part of the product and count the tags before anyone argues about them.
3. What is it good at that you would not want changed?Open text, optionalThe do-not-touch list. It is the answer that stops a redesign from removing the thing people stayed for.
4. I expect to still be using it a year from now.5-point agreeThe closing rating. Everyone answering is a current user, so treat a fall here as the only forward-looking signal the survey can honestly give you.