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Product Research Survey Template for a Product People Already Use

People who already use your product rate how well it does its job, then name the one thing to change.

  • 14questions
  • About 5 minto complete
Use this template Take the survey first
Product Feedback Survey · answer to move through it
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Question 1 of 14 You and the product
How long have you been using our product so far?
Less than a month
One to six months
Six months to a year
More than a year
Question 2 of 14 You and the product
How often do you use it?
Every day
A few times a week
A few times a month
Less often than that
Question 3 of 14 The job it does
It does the job I got it for.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 4 of 14 The job it does
I can rely on it to do that job every time.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 5 of 14 The parts you use
Which part of the product do you use most?
Question 6 of 14 The parts you use
There is a part of it I tried and gave up on.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 7 of 14 Fit
It has everything I need.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 8 of 14 Fit
It fits the way I already work.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 9 of 14 Fit
I have had to work around something it does not do.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 10 of 14 In your words
What is the one thing you would change about it?
Question 11 of 14 In your words
What is it good at that you would not want changed?
Question 12 of 14 Overall
It has changed for the better since I started using it.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 13 of 14 Overall
All things considered, I am satisfied with this product.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 14 of 14 Overall
I expect to still be using it a year from now.
1
2
3
4
5
Strongly disagreeStrongly agree

The 14 product research survey questions

A product research survey asks people who already use your product how well it does the job they got it for, which parts they rely on or gave up on, and what they would change. Their answers tell you what to fix next and what to protect. All fourteen are ready in the survey builder.

Plain text, one question per line, with the answer scale.

You and the product

Two quick taps, so every rating below can be split by tenure and by use.

  1. How long have you been using our product so far?Choose one of four, requiredSplit every other answer by this before reading any of them.
  2. How often do you use it?Choose one of four, required

The job it does

Whether it does what it was bought for, and does it every time.

  1. It does the job I got it for.1 (Strongly disagree) to 5 (Strongly agree), required
  2. I can rely on it to do that job every time.1 (Strongly disagree) to 5 (Strongly agree), required

The parts you use

The part people lean on, and the part they abandoned.

  1. Which part of the product do you use most?Short text, optionalCount the answers: the winner is what your roadmap must protect.
  2. There is a part of it I tried and gave up on.1 (Strongly disagree) to 5 (Strongly agree), requiredRead agreement with question 10 to find the part and the reason.

Fit

The gap between what the product does and what the person needs.

  1. It has everything I need.1 (Strongly disagree) to 5 (Strongly agree), required
  2. It fits the way I already work.1 (Strongly disagree) to 5 (Strongly agree), required
  3. I have had to work around something it does not do.1 (Strongly disagree) to 5 (Strongly agree), requiredThe most actionable item: agreement marks a gap worth building.

In your words

Both optional, and placed before the close, because answers given late in a survey come back shorter.[1]

  1. What is the one thing you would change about it?Open text, optional
  2. What is it good at that you would not want changed?Open text, optional

Overall

Three verdicts, asked last and apart from the items that explain them.

  1. It has changed for the better since I started using it.1 (Strongly disagree) to 5 (Strongly agree), requiredMost telling from people past their first six months.
  2. All things considered, I am satisfied with this product.1 (Strongly disagree) to 5 (Strongly agree), required
  3. I expect to still be using it a year from now.1 (Strongly disagree) to 5 (Strongly agree), requiredA fall here between two sends is your early warning.

Who to send it to and how to read it

Send it to people who have used the product in the last month; for something used once a quarter, widen the window. Wait a few weeks after a big release, so the answers describe the product rather than the launch.

Split every rating by question 1 first: a first-month user and a three-year user describe different products. Report each rating as its full spread of answers, not one average. Then tag each written answer to a part of the product and count the tags.

Straight after an order, send a post-purchase survey instead. For a mobile or web app, the app feedback survey also asks about devices and crashes. For food or drink tasted once, use the taste test survey.

Survey ratings drawn as bars in two arrangements: on the left one tight cluster peaking in the middle, on the right the same ratings split into two separate groups either side of a gap, with a marker on each reaching the same dashed average line
Very different answers, and one identical average.

Product research survey FAQ

What questions should you ask in a product survey?

Ask users whether it does the job they got it for, whether they can rely on it, what is missing and what to change, one idea per question. Ask about price separately, with the price survey questions.

How do you make a survey for a new product?

Before launch nobody has used it yet, so test the idea with concept testing questions. Send this template once people have used the product for a few weeks.

How often should you run a product feedback survey?

Once a quarter, or a few weeks after each major release. Keep the questions and your definition of a recent user unchanged, so each send compares with the last.

How do you turn product survey answers into roadmap decisions?

Start with question 9: agreement marks a gap people already work around. Tag the answers to question 10 and rank the parts they name. Question 11 is your keep list, so a redesign holds on to what people stay for.

Related marketing survey templates

Before launch, before a purchase or beyond the product itself, one of these fits better. The rest are among the marketing survey templates.

MarketingMarket Research SurveyBefore you build, when the question is whether the problem is real and who has it.13 questions, 4 min MarketingPurchase Intent SurveyWhen people have not bought yet and you want to know whether they will.14 questions, 4 min SatisfactionNPS SurveyWhen the number you report is how likely users are to recommend you.10 questions, 3 min TechnologyUser Experience SurveyWhen you want a usability score for one screen or flow.15 questions, 4 min MarketingCustomer Profile SurveyWhen you need to know who your customers are before what they think.15 questions, about 5 min MarketingBrand Awareness SurveyWhen the question is whether people know your name at all.13 questions, 4 min

Michael Hodge, survey methodology · Updated 26 September 2026 · How templates are reviewed

Sources (1)
  1. Galesic, M. and Bosnjak, M. Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey. Public Opinion Quarterly 73, no. 2 (2009): 349-360. academic.oup.com

Send it to the people who have used it

Nine ratings, two quick taps and three optional text boxes, about five minutes.

Use this template