Logistics survey: 14 questions for the people who buy the freight
A questionnaire the customer of a carrier or 3PL fills in, bounded to one lane and one quarter. Fourteen questions, about four minutes, and a number at the end you can put beside the next review. Answer it below, or open it in the editor and put your own lane names in.
- 14questions
- about 4 minto answer
- 5-point agreeplus two open answers
- 1 laneper response
What a logistics survey measures
Five things a freight relationship fails at, asked of the customer, about one lane.
One lane, not a supplier in general. Question 1 asks which lane you are rating and everything after it is bounded by that answer. A provider who is excellent into one region and poor into another averages to adequate, and adequate is the score nobody can act on.
Arrival is four questions, not one percentage. On time, complete, undamaged, and warned in advance when a date slips. They fail independently, and the on-time figure providers report about themselves hides the other three.
What it is not. Not a survey of your own warehouse staff, which is what the operational efficiency survey asks. Every question here is already loaded in the online survey creator.
The 14 logistics survey questions
Every question, the scale it takes, and what a low score points at. Copy one block or the whole set.
What you are rating
Two fields first. A score that does not name its lane cannot be acted on.
- Which lane or service are you answering about?The lane name your own team uses. It is what lets you cut the results later.
- How much of your freight moves with this provider?Exposure, not opinion. A poor score at ninety per cent of your freight is a different problem from the same score at five.
Did it arrive
Four items rather than one on-time percentage. A shipment can be punctual and short, or complete and broken.
- Shipments arrive on or before the date we were promised.The promised date, not the original one. A provider who renegotiates every date then hits it scores well here, which is why question 4 exists.
- When a delivery date slips, we are told before the date passes, not after.Warning before the fact. This separates a provider with a problem from one who hides it.
- Shipments arrive complete, with the quantities the paperwork says.Shortages surface days later at the receiving end, so this often scores worse than on-time.
- Goods arrive undamaged and packed the way the lane requires.Damage on a rough lane is a packing decision as much as a handling one.
Knowing where it is
Visibility as two things: what the system tells you unprompted, and what a person tells you when it is not enough.
- Tracking tells us where a shipment is without us having to ask.Tracking that exists but needs a phone call to interpret is a disagreement here.
- When something goes wrong, we hear it from them before we hear it from our customer.The most expensive failure in the set. Hearing about your own late shipment from your customer costs the relationship, not the freight.
When it goes wrong
Every provider has exceptions. What happens next is where most of the difference between providers sits.
- We reach somebody who can actually resolve the issue, not only log it.Resolve, not log. Low scores usually mean the account contact has no authority.
- Claims and disputes are settled in a timeframe we can plan around.A timeframe you can plan around beats a fast one you cannot predict.
What it costs
Billing is where a good operational score and an unhappy customer most often coexist.
- The invoice matches the quote, with no charges we cannot account for.Charges that were never quoted are the usual cause of a low score here.
- Which of these has cost you the most in the last quarter?Tick all: a shipper hit by three failures should not have to pick one. "Nothing significant" sits first so a clean quarter costs a single tap.
What you would change, then the verdict
One open answer, then one rating. A rating asked before somebody names what they would change is a mood reading.
- What would you change first about how this provider works with you?One change, not a list. That constraint is what makes forty answers rankable.
- Overall, how well is this provider serving you?The one number this survey produces. It rates the provider, not the person you deal with.
Nine items run on one agree scale: Strongly agree, Agree, Neither agree nor disagree, Disagree, Strongly disagree. The options are printed here because a bank of questions with no answer options attached is a list, not a survey.
One swap-in. Running this across several sites, add a site field after question 2 and cut the results by it.
Scoring a carrier without a benchmark to lean on
One headline from question 14, four block averages under it, and nothing outside your own account to compare against.
The headline. Take the share of answers to question 14 that said very well or well. That is the number you carry into the review.
The four block averages. Score the agree items 5 down to 1 and average each block: questions 3 to 6 for arrival, 7 to 8 for visibility, 9 to 10 for exceptions, and question 11 alone for billing. Four numbers under one headline is the whole scorecard, and it tells you which conversation to have.
There is no benchmark, and be wary of anybody offering one. Nothing comparable is published, and the on-time figures providers quote are measured against dates they set themselves. The score is for comparing the same provider twice, or two carriers on one lane.
| If this is the low block | What it points at | What to raise |
|---|---|---|
| Arrival (Q3 to Q6) | Dates promised that the network cannot hold, or packing specified for an easier lane | The service level on that lane, and who sets the promised date |
| Visibility (Q7 to Q8) | Tracking that needs a phone call to interpret, or exceptions that surface downstream first | Proactive notification, in writing, with a time limit |
| Exceptions (Q9 to Q10) | An account contact with no authority to resolve, or claims with no clock on them | Escalation path and a settlement window in the contract |
| Billing (Q11) | Accessorial charges that were never quoted | A rate card that names every accessorial before it is applied |
Sending the logistics questionnaire
Three decisions before it goes out.
Ask more than the person who signed the contract. Whoever books the freight, whoever receives it and whoever takes the call when it is late all see different failures.
Send it at a quarter boundary and keep the window to two weeks. That matches the review most contracts already hold, without letting the quarter drift.
Say confidential, not anonymous, and mean it. A finding has to travel with its lane to be fixable, so full anonymity makes this instrument useless. Names stay inside your team; the lane goes to the provider. Decide it before question one. How the items are worded and the order they run in follow published practice on clarity and bias.[3]
Then pick the adjacent check. If the complaint is the final drop rather than the lane, the delivery survey questions ask the person who received it. For your supplier's view of you, that is the supplier satisfaction survey.
Two things a carrier scorecard is not. It does not tell you whether a written rule was understood on the floor, and reading a scorecard as if it did is how a training problem gets treated as a carrier problem; the compliance survey questions ask that directly. It does not judge the transport system either, so if the complaints are really about the booking screens and the tracking data, run the software evaluation survey on the platform instead.
Logistics survey FAQ
What is a logistics survey?
A short questionnaire the customer of a carrier or third-party logistics provider fills in about how that provider is performing: whether shipments arrive on the promised date, complete and undamaged, whether anybody warns them when a date slips, and whether the invoice matches the quote. It is bounded to one lane and one quarter.
Who should answer it?
The people who feel the consequences: whoever books the freight, whoever receives it, and whoever fields the call when it is late. Sent only to the person who signed the contract, it measures the relationship rather than the service.
How often should you run it?
Quarterly. It lines up with the review most contracts already hold. More often and you are measuring noise from a handful of shipments; less often and the answers arrive after the renewal decision.
Should it be anonymous?
Usually not, and this is one of the few surveys where that is the right answer. A finding has to travel with its lane to be fixable, so the useful setting is confidential rather than anonymous: names stay inside your team, the lane goes to the provider. Say which you are using before question one.
What is a good score?
No published distribution exists to compare against, and any figure offered as a cross-company average for this deserves suspicion. The number is good for the same provider twice: this quarter against last, or two carriers on one lane. Treat the first run as the line everything after it is measured from.
Methods and sources
What this template is based on
Fourteen questions written for this page, ordered as a shipment runs: what you are rating, whether it arrived, whether you could see it, what happened when it did not, what it cost, then the rating everything above explains. Nine share one worded five-point agree scale so the blocks average cleanly.[3]
Question licensing
No item here comes from a licensed or proprietary instrument. SCOR is ASCM proprietary and is named and linked as background only, with no metric definition reproduced.[2] Freight context is from published US federal statistics.[1]
Limits and disclosure
This is one customer's perception of one lane over one quarter, not measured on-time performance from a transport management system. Where you have both, read them together: the gap between the data and the belief is itself the finding. No published benchmark exists for the headline score, and this page does not invent one.
SuperSurvey builds the editor this template opens in. Nothing on this page depends on using it.
References
- US Bureau of Transportation Statistics. Freight Facts and Figures. bts.gov
- Association for Supply Chain Management. SCOR Digital Standard. Named and linked only; no metric definition is reproduced here. ascm.org
- American Association for Public Opinion Research. "Best Practices for Survey Research." aapor.org
Send it before the next contract review
Fourteen questions, about four minutes, and one number to put beside last quarter. Put your own lane names in and send it.
Use this template