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Chatbot survey questions for the chat that just ended

Fourteen questions for the customer whose chatbot conversation just ended. About three minutes.

  • 14questions
  • about 3 minto answer
  • 1 chatper response
  • no namesasked
Chatbot Survey · answer to move through it
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Question 1 of 14 What happened
What did you come to this chat to do?
Ask a question
Check the status of something
Change or cancel something
Report a problem
Something else
Question 2 of 14 What happened
How did the conversation end?
The chatbot finished it on its own
The chatbot did part of it and left the rest to me
I was passed to a person
I asked for a person and did not get one
I gave up and left
Question 3 of 14 What happened
Has the thing you came to do been sorted out?
Yes, completely
Partly
Not yet, but I know what happens next
No, and I do not know what happens next
Question 4 of 14 The chatbot
The chatbot understood what I was asking.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 5 of 14 The chatbot
The answers the chatbot gave were correct as far as I can tell.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 6 of 14 The chatbot
It was clear from the start that I was talking to a chatbot.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 7 of 14 The chatbot
The chatbot was honest about what it could not help with.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 8 of 14 The chatbot
It was easy to get this handled.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 9 of 14 Getting to a person
If you wanted a person at any point, how easy was it to reach one?
I did not want a person
Easy, asking once was enough
I had to ask more than once
I asked and never reached one
I could not find any way to ask
Question 10 of 14 Getting to a person
If you were passed to a person, how much did you have to repeat?
I was not passed to a person
Nothing, they already had it
Some of it
All of it, I started again
Question 11 of 14 Next time
If you had the same thing to sort out tomorrow, what would you do?
Use the chatbot again
Use the chatbot but expect to be passed on
Go straight to a person
Use a different channel instead
Not get in touch at all
Question 12 of 14 In your words
What did the chatbot get wrong?
Question 13 of 14 In your words
What would have made this quicker for you?
Question 14 of 14 Next time
Overall, how satisfied are you with this chat?
1
2
3
4
5
Very dissatisfiedVery satisfied

The 14 chatbot survey questions

A chatbot survey asks a customer about the conversation they just had with your bot: what they came to do, how it ended, whether the job is done and, if a person took over, how the handover went. These fourteen questions load into the online survey maker with their answer options in place, ready for your own intents.

Plain text, one question per line, with the answer scale.

What happened

The outcome comes first, so a rating never floats free of what happened.

  1. What did you come to this chat to do?Pick one of 5, requiredswap these five for your own most common intents.
  2. How did the conversation end?Pick one of 5, requiredsplit every other result by this answer first.
  3. Has the thing you came to do been sorted out?Pick one of 4, requiredended and sorted differ; the last option needs a call.

The chatbot

Five separate things a bot can get right or wrong, all agreeing in one direction.

  1. The chatbot understood what I was asking.1 to 5 agree scale, required
  2. The answers the chatbot gave were correct as far as I can tell.1 to 5 agree scale, requiredpeople can only judge what they can check for themselves.
  3. It was clear from the start that I was talking to a chatbot.1 to 5 agree scale, required
  4. The chatbot was honest about what it could not help with.1 to 5 agree scale, required
  5. It was easy to get this handled.1 to 5 agree scale, required

Getting to a person

Both open with an answer for anyone the situation never touched.

  1. If you wanted a person at any point, how easy was it to reach one?Pick one of 5, requiredthe last two options are the ones to fix first.
  2. If you were passed to a person, how much did you have to repeat?Pick one of 4, requiredrepeating points at the handover, not the bot.

Next time, and in their words

A behavior, two optional comments, then one overall rating.

  1. If you had the same thing to sort out tomorrow, what would you do?Pick one of 5, requiredtrend this one month to month.
  2. What did the chatbot get wrong?Open text, optional
  3. What would have made this quicker for you?Open text, optional
  4. Overall, how satisfied are you with this chat?1 to 5, very dissatisfied to very satisfied, required

Sending it, then reading the answers

Send it once the chat has ended, to the customer who had it. Include the chats that ended in a hand-off or a closed window, or question 2 has nothing to split. No question asks for a name or an account number.

Read the results by question 2 first, then read every other answer inside each ending. When the chat sits inside an app, the app feedback survey rates the app around it. A bank's bot is one screen of a bigger app, and the mobile banking survey questions rate the rest. Once the hand-off is fixed, a customer service survey checks that people felt it.

An isometric diagram of one chat conversation splitting into two paths: one loops round to a completed marker, the other crosses a coral bridge over a gap to a human support desk
The chat ends one of two ways: the bot finishes it, or it crosses to a person.

Chatbot survey questions FAQ

How many questions should a chatbot survey have?

This one has 14 and takes about three minutes, sent after the chat. To ask inside the chat window, keep questions 2, 3, 9, 10 and 14: the ending, whether it is sorted, the handover and one overall rating.

Can I use it when a person answered the chat?

Not as written: most items ask about the bot. When staff answered the chat, use the post-chat survey questions, which ask about the agent and the wait.

Can I add or change questions?

Yes. Replace the intents in question 1 with your own and keep every new item to one idea, which is what survey best practice asks of a question.[1]

Michael Hodge, survey methodology · Updated 29 September 2026 · How templates are reviewed

Sources (1)
  1. American Association for Public Opinion Research. "Best Practices for Survey Research." aapor.org

Ask while the chat is fresh

Fourteen questions, about three minutes, and a question 2 that shows how each chat really ended.

Use this template