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Website feedback survey template for any site

Fourteen questions on what a visitor came to do and what got in the way. Try it here first.

  • 14questions
  • About 3 minto complete
  • 1optional written answer
  • No nameor email asked
Use this template Take the survey first
Website Feedback Survey · answer to move through it
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Question 1 of 14 The visit
What did you come to this site to do today?
Find a specific piece of information
Compare prices, plans or options
Buy something or sign up
Get help with something I already have
Contact a person
Just looking around
Question 2 of 14 The visit
Did you get done what you came to do?
Yes
Partly
No
Question 3 of 14 The visit
If something got in the way, what was it?
I could not find what I needed
What I found did not answer my question
Something on the page did not work
It asked more of me than I wanted to give
It was taking too long
Nothing got in the way
Question 4 of 14 In your words
In your own words, what would you change about this site?
Question 5 of 14 Finding your way
The information I needed was easy to find.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 6 of 14 Finding your way
It was clear where to go next on each page I opened.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 7 of 14 Finding your way
The wording on this site made sense to me.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 8 of 14 Speed and trust
The pages loaded fast enough for what I was doing.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 9 of 14 Speed and trust
I felt I could trust this site.
1
2
3
4
5
Strongly disagreeStrongly agree
Question 10 of 14 What to fix
Did anything on this site fail to work while you were here?
Yes
No
I am not sure
Question 11 of 14 What to fix
Which one change would help you most on your next visit?
Clearer wording on the pages
A simpler way to move around the site
Faster pages
A search that finds things
More detail about prices or plans
More proof of who is behind the site
Something else
Question 12 of 14 Context and close
What are you using to look at this site right now?
A phone
A tablet
A laptop or desktop computer
Something else
Question 13 of 14 Context and close
Is this your first visit to this site?
Yes, my first time
I have been here before
I use it regularly
Question 14 of 14 Context and close
Overall, how was this visit?
1
2
3
4
5
PoorVery good

The 14 website feedback survey questions

A website feedback survey asks people who have just used your site what they came to do, whether they managed it and what got in the way. This one adds five ratings and a pick of the single fix that would help most. All fourteen questions are ready to edit in the free survey tool.

Plain text, one question per line, with the answer scale.

The visit (3 questions)

Why they came, whether it worked, what stood in the way.

  1. What did you come to this site to do today?Choose oneEdit the options to your site's real reasons for a visit.
  2. Did you get done what you came to do?Choose oneEveryone who answers No or Partly is your fix list.
  3. If something got in the way, what was it?Choose one

In their words (1 question)

One open box, placed before the ratings.

  1. In your own words, what would you change about this site?Open text, optionalRead these before you open a chart.

Finding your way (3 questions)

Find it, follow it, understand it.

  1. The information I needed was easy to find.5-point agree
  2. It was clear where to go next on each page I opened.5-point agree
  3. The wording on this site made sense to me.5-point agreeLow among first-timers only? Look for in-house jargon.

Speed and trust (2 questions)

How the site felt to use, in the visitor's own words.

  1. The pages loaded fast enough for what I was doing.5-point agree
  2. I felt I could trust this site.5-point agree

What to fix (2 questions)

A check that something broke, then one fix to rank.

  1. Did anything on this site fail to work while you were here?Choose one
  2. Which one change would help you most on your next visit?Choose oneRewrite the options as changes you could ship.

About the visit (3 questions)

Device, first visit or regular, and one closing rating.

  1. What are you using to look at this site right now?Choose oneSplit every rating by this before you average.
  2. Is this your first visit to this site?Choose one
  3. Overall, how was this visit?1 to 5, poor to very goodThe one number: the share who chose 4 or 5.

How to use the website feedback survey

Put the link where a visit ends: on the confirmation screen after an order or a sign-up, and in the footer of every page. The GOV.UK service manual asks its own teams for both.[1] Publish one copy of the survey for each placement, and each set of results tells you where it came from.

Nothing asks for a name or an email address. The written answer is the only optional question.

Start with everyone who answered No or Partly on question 2. Their blockers, their picks on question 11 and their written answers are your fix list, ranked by count. Report question 14 as the share who chose 4 or 5, and compare it with your last send.

Three browser windows each carrying a small link marker, with separate lines running from each marker to its own separate set of result bars
One survey, three placements, three sets of answers.

Website feedback survey FAQ

What questions should a website feedback survey ask?

Ask what the visitor came to do, whether they managed it and what got in the way, then rate finding, following, wording, speed and trust. Add an open question about how to improve; the GOV.UK service manual treats that one as the minimum.[1]

Can I put the survey on my own website?

Yes. Link to it from your footer or a confirmation page, or embed it in a page of your own. Publish one copy for each place to keep the results apart.

How do I measure website satisfaction?

Report question 14 as the share of visitors who chose 4 or 5, then run the same survey after each change. For a score across the whole relationship, use the customer satisfaction survey.

Can I use it before a website redesign?

Yes. Run the identical fourteen questions before the redesign starts and again a month after launch. Identical wording makes the two results comparable.

Related templates for a website team

Feedback on a mobile app rather than a site in a browser belongs on the app feedback survey. To score one interface, run the user experience survey. A bank whose customers sign in through an app needs the mobile banking survey. Where the visitor was buying, the post-purchase survey follows the order. Chatbots and help desks have their own pages in the technology survey templates.

TechnologyUser Experience SurveyWhen you want a standardised score for one interface, from people who have just used it.15 questions, 4 min TechnologyApp Feedback SurveyWhen the feedback is about the app itself: device, crashes, and what to build next.12 questions, 3 min TechnologySoftware Evaluation SurveyAt a trial, a renewal or a replacement: what the people who actually use the tool think, scored against weighted criteria.16 questions, 4 to 5 min TechnologyUser Acceptance Testing SurveyBefore a release ships, when the job is a go or no-go call on one build rather than feedback from live visitors.16 questions, 6 min TechnologyChatbot SurveyWhen the part of the site under question is the support bot, and whether it resolved anything.14 questions, 5 min TechnologyMobile Banking SurveyFor a finance product, where trust in security and friction in a transaction need questions of their own.14 questions, 4 min

Michael Hodge, survey methodology · Updated 2 October 2026 · How templates are reviewed

Contains public sector information licensed under the Open Government Licence v3.0.

Sources (1)
  1. GOV.UK. Measuring user satisfaction. Service Manual. gov.uk

Put the link where your visitors already are

Fourteen questions, about three minutes, no name asked. Rewrite the options to match your site.

Use this template