Website feedback survey you can send today

Intent, outcome and blocker, asked before anything is rated, because a rating from somebody who came to buy and one from somebody who came for support are not the same rating. All three are taps, so the survey opens at its cheapest question.

1. What did you come to this site to do today?Choose oneThe split you apply to everything else. Edit the option list to the four or five reasons people actually arrive at your site.
2. Did you get it done?Choose oneThe one answer worth reporting on its own. Everyone who chose No or Partly is your fix list.
3. If something got in the way, what was it?Choose oneThe blocker, from a fixed list so it counts rather than reads. The last option lets somebody whose visit went fine answer it honestly, so nobody is stranded.

The single written answer, placed before the rating block rather than at the end. Answers to open-ended questions asked later in a web questionnaire are shorter than the same questions asked earlier.[3]

1. In your own words, what would you change about this site?Open text, optionalThe only place a visitor can name something you did not think to ask about. Read these before you open a chart.

Three statements on one 5-point agree scale, covering what a visitor has to manage before any of your content matters: find it, follow it, understand it.

1. The information I needed was easy to find.5-point agreeFindability. Set it beside question 2: disagreement here from people who did not finish names the fix.
2. It was clear where to go next on each page I opened.5-point agreeNavigation, asked as a statement about the page rather than about the menu, because a visitor cannot tell you which part of the design failed them.
3. The wording on this site made sense to me.5-point agreeLanguage. Compare it against question 13: a gap between first-time visitors and regulars points at in-house jargon.

Two statements that decide whether a visitor stays long enough for anything else to matter. Neither is a measurement. Both are the visitor's own account of the trip, which is the kind of evidence a survey collects and the only kind it can.[2]

1. The pages loaded fast enough for what I was doing.5-point agreeHow the site felt, not how fast it was. Your own timing tools have the milliseconds; this has whether it was fast enough for the job in hand.
2. I felt I could trust this site.5-point agreeTrust, asked plainly and once. It is the question an abandoned checkout cannot answer for you.

One check that something broke, and one forced choice from a fixed list, so the improvement answers arrive as counts you can rank rather than a pile of prose.

1. Did anything on this site fail to work while you were here?Choose oneA yes is worth chasing the same day, carrying the device answer with it.
2. Which one change would help you most on your next visit?Choose onePairs with question 4: the open box gives you the words, this gives you the counts. Rewrite the options to match things you could actually ship.

Three cheap taps at the end. The last question is a rating rather than a text box or an email field, so the final thing asked is one tap.

1. What are you using to look at this site right now?Choose oneThe most useful split in the results. Filter the ratings by it before you average anything.
2. Is this your first visit to this site?Choose oneSeparates a first impression from a habit. The same complaint means a different thing from each.
3. Overall, how was this visit?5-point ratingThe closing rating, and the only number this survey produces. Report it as the percent who chose good or very good, using the calculator above.