App Feedback Survey Template
A ready-to-send app survey questionnaire: 12 questions on device, crashes, in-app purchases and one feature request, ending on a rating. A link you send to your users, no code and nothing to install; a survey that pops up inside the live app is a different kind of tool, and the FAQ says which.
- 12questions
- About 3 minto complete
- 1 open boxnear the end, not first
- Anonymousno email field
What an app feedback survey measures
A link you send, not a widget that pops up inside your app. Here is the boundary, and what makes the questions app-specific rather than generic.
Send it, do not embed it. A link you send, not code inside the app; the FAQ draws the line against in-app survey tools, made by companies like Pendo, Appcues or Luciq.
Why send a survey at all, when the app store already asks for a rating? Apple's own native prompt is capped at three appearances a year per user, and it only captures a star, not a reason.[6] A sendable survey covers the gap between that narrow nudge and a full in-app SDK integration.
What makes it an app survey. Four questions a generic customer-feedback form never asks: the device and OS, how they found the app, whether they hit a crash recently, and whether a purchase felt worth the price. Those are the answers an app maker can actually act on.
Every question below is already built: create your own survey from this set in a couple of minutes and change any wording you want.
If your real job is different, two closer templates exist. When the job is confirming one feature works correctly before you ship it, not an overall sentiment read, a user acceptance testing survey is built for that and this one is not. If "app" here means a web dashboard your team logs into rather than something installed from a store, the dashboard feedback survey keeps that framing. This one assumes a device in someone's pocket.
The 12 app feedback survey questions
Every question, its type, and what a given answer is telling you. Copy a block or the whole set into your own tool.
Device and how they found you
Four fast taps that make every other answer usable, and the reason this is an app survey and not a generic feedback form. Question one is a tap on purpose: 6.7% of people who start a survey on this platform never answer anything, but of everyone who answers anything at all, 96.3% answer question one.[1]
- Which device do you use this app on?A bug that only hits one platform is invisible until you can filter by it.
- How did you first find this app?Tells you which acquisition channel is worth the spend, straight from the people it brought in.
- How long have you been using this app?New users and long-standing ones answer everything else differently; split the results by this first.
- How often do you use this app?A daily user's complaint and a once-a-month user's complaint are not the same priority.
Satisfaction and reliability
Three five-point items, never more: after open text, a matrix is the next most expensive question type, so three is the cap.[5]
- Overall, I am satisfied with this app.The headline read, best reported as a percent satisfied, not compared to an outside benchmark that does not exist for this niche.
- This app is easy to use.Low here with a decent satisfaction score usually points at onboarding, not the core feature.
- This app works the way I expect it to.Reliability, asked plainly instead of folded into "easy to use."
The crash check and the purchase check
The two questions that tell you which team gets the answer: engineering, or whoever owns pricing.
- Have you experienced a crash or a bug in the last 30 days?A yes here is worth routing to engineering the same day, tagged with the device answer above.
- If you have paid for anything in this app, such as a subscription or an in-app purchase, was it worth the price?A generic feedback form never asks this; for an app with a subscription or an in-app purchase, it is often the real story.
The one number
A single 0 to 10 recommend question, not a ranking or a bank of loyalty questions.
- How likely are you to recommend this app to a friend or colleague?A comparable number release over release. See the scoring section for how to read it.
What is missing
One feature pick, not a ranked list. A ranking question is answered by 95.2% of people who reach it, but takes 25.0 seconds, five times any other question type here, and surveys carrying one finish 7.2 points lower on completion.[1]
- What is one feature or fix that would make you use this app more?Log it as one piece of backlog input, not a vote; one person typed it.
Closing rating
Ends on a rating scale, not a text box or an email field, so the last tap is the easiest one.
- How likely are you to still be using this app in three months?The retention read no generic feedback form asks. Low here with high satisfaction means the app is liked but not needed.
No email field, and no ranking question. Ending on an email address costs real answers at that step, so this template never collects one; leave a way to reach you in the open box if you want to reply. A ranking question also costs more than it is worth.
How to read the results
Two numbers, computed from different questions, answering different questions of your own.
Satisfaction and ease. Read the three five-point questions as an average, or as a percent satisfied (agree or strongly agree), using the calculator above. There is no independent benchmark for what a good score is in this niche, so track your own trend across releases rather than an outside number.
The recommend question. Read the 0 to 10 answers as a trend, release over release, not as a single bragging point. For the promoter-and-detractor math behind that question, see the NPS survey; here, just watch whether the number moves.
Want a more rigorous, validated read on interface quality alone? Peer-reviewed mobile-UX instruments exist, running 16 to 78 items with disclosed reliability statistics, far beyond what a quick feedback survey attempts.[8] The user experience survey is built for that deeper study; this one is built to be sent this week.
How to run an app feedback survey in six steps
A send plan built for a link, not a live-session widget. The parts of a send that never change, the link, the follow-up, the length and the closing date, live in the survey research guide.
Pick a moment after something finished
After onboarding, a resolved ticket or a milestone. Never on first launch, never mid-task; Apple says the same of its own prompt.[7]
Send it through any channel, no engineering ticket
Email registered users, post in the changelog, print a QR code, or reply to an App Store review with the link.
Split by the first four taps before any average
Filter by device, channel, tenure and frequency first. A crash from daily users on one platform is a release blocker; from monthly users, a ticket.
Watch the crash and purchase answers first, not the average
One "yes" on the bug question, tagged with the device answer, is worth acting on the same day.
Repeat after your next release, with identical wording
Copy the sent survey and alter nothing but the send date. Once per release, not on a calendar.
One ask per person per quarter
Apple waits a week or two between its own prompts;[7] a survey you send needs longer. With no email field, your list is who you sent to.
What this survey will not tell you
Being honest about the gaps is cheaper than pretending they do not exist.
No independent response-rate benchmark exists for this exact channel. Every "app survey response rate" figure findable in this niche is one SDK vendor's own customer base, measuring its own in-app widget, not a sent link.[2][3] Nobody has published an independent number for what you are about to do, so judge yours against your own next send, not a borrowed figure.
One flat instrument, not many short ones. An in-app SDK can trigger a one-question prompt at a dozen different moments across a session; this is one twelve-question survey sent once. You trade that continuous, moment-by-moment signal for zero engineering cost and a link anyone can open.
Small user bases mean read the comments, not just the score. If only a handful of people answer, the satisfaction average will jump around on its own; the open answers and the crash reports stay useful at any sample size.
Where each answer should go
Different questions go to different people; treat the survey as a routing exercise, not one report.
Crash and bug answers go to engineering the same day, tagged with the device and OS answer. A bug on one platform is invisible until you can filter by it.
Purchase-value answers go to whoever owns pricing. "Not worth it" next to a five-star satisfaction score is worth a look on its own.
The feature request is one line of backlog input, not a vote; log it by theme alongside every other send rather than acting on a single answer. If a whole vertical needs its own version of this question set, the mobile banking survey exists for exactly that reason. Security trust and transaction friction are different enough questions to earn a separate template.
If you are still comparing tools rather than collecting feedback from people already using one, that is an earlier stage entirely. The software evaluation survey is built for that decision, not this one.
App feedback survey FAQ
Is this an in-app survey?
No. This is a link you send to your app's users; nothing installs inside your app and no code is required. A survey that triggers automatically inside a live app on an event is a different kind of tool, built by companies such as Pendo, Appcues or Luciq. If that is what you need, look there instead.
How many questions should an app feedback survey have?
Enough to cover device, discovery, satisfaction, a crash check, purchase value and one open request, and no more. This one runs 12 questions in about 3 minutes. Completion falls off gently as length grows, from about 89 percent at 10 questions to 79 percent at 40, so 12 leaves headroom without inviting the bigger drop.
When should I send it?
After something finished, not before. Send it once someone has completed onboarding, resolved a support ticket, or reached a milestone in the app, never on first launch and never in the middle of a task. Apple gives its own native rating prompt the same rule, and it applies here too.
What response rate should I expect?
There is no independent, cross-vendor number for a survey you send by link. The figures you can find are all vendor-reported, for that vendor's own in-app SDK product, and they range from about 13 percent to over 30 percent of that vendor's own customers. Treat any "app survey response rate" you see quoted the same way: ask whose customers it describes before you believe it. Yours will depend on how and when you send it.
Should I use this instead of my app's own rating prompt?
Use both. Apple limits its native rating prompt to three appearances a year per user, and it only captures a star, not a reason. A sendable survey fills the gap between that narrow, rate-limited nudge and a full in-app SDK integration you may not be ready to build.
What do I do with the answers?
Route crash and bug answers to engineering the same day, tagged with the device answer. Treat the feature-request answers as backlog input, not a vote, since one person typed each one. Read the open text before you look at the satisfaction average, and report the average to your own team rather than as a public claim, since it was not measured against any outside benchmark.
One app has one audience and one job. Where somebody uses a dozen tools in a week and only two of them work, the technology survey questions read across the whole set instead.
Methods and sources
What this template is based on
The questions run from device and discovery to a crash check and one recommend item; send-plan numbers use the SuperSurvey Response Benchmark.[1]
Question licensing
Nothing here reproduces a licensed or paid instrument; the 0 to 10 recommend question uses plain, unlicensed wording, scored as the scoring section describes.
Limits and disclosure
No independent response-rate benchmark exists for link surveys to an app's users; every niche figure describes one SDK vendor's in-app customers.[2][3][4] Nothing here is legal or App Store policy advice.
SuperSurvey makes the editor this template opens in. Everything here is free to use with or without it.
References
- SuperSurvey Response Benchmark, 16 September 2023 to 25 August 2026: 25,112 analysed surveys with 998,864 completed responses, out of 2,274,520 responses platform-wide. Method note.
- Refiner. In-App Survey Response Rates. Refiner blog, 2025. refiner.io
- Alchemer (Apptentive). Mobile Survey Response Rates. Alchemer blog. alchemer.com
- Braze. In-App Surveys. Braze resources, 2025. braze.com
- SurveyMonkey. Tips for Increasing Survey Completion Rates. SurveyMonkey. surveymonkey.com
- Apple. requestReview(in:). StoreKit developer documentation. developer.apple.com
- Apple. Ratings and Reviews. Human Interface Guidelines. developer.apple.com
- Lewis, J. and Sauro, J. Standardized Questionnaires for the UX of Mobile Apps. MeasuringU, 2025. measuringu.com
Send the app feedback survey this week
Twelve questions, about 3 minutes, no email field. Open it in the editor, change the wording, and share one link.
Use this template